Hello Dear Friends, Tea Lovers

We have something to share with you. We have been a bit overwhelmed here...

Here’s what happened: When May tea covered the fields with its light green buds, we felt a refreshing joy. This season’s tea was of high quality. We collected a lot and prepared our green tea for you. It smells wonderful. You won’t be able to get enough of it. But then, other things happened. Due to the cold weather, the tea in some villages got burned in the fields. Not burned exactly; it shriveled a bit, turned yellow, and some of the yellow leaves disappeared while new ones appeared, but fewer than usual. Across the country, tea yield decreased by 20% compared to last year. As you know, the tea we produce is only enough for Turkey.

Hold on, it’s not over, other things happened too. You know that Çaykur sets the price for fresh tea. This year, they announced the price a bit late. But before Çaykur announced the price, private factories set the price for fresh tea at 2 TL per kilogram. Then, Çaykur set the price at 2.16 TL. The real chaos started after that. For the first time in history, private factories bought tea above Çaykur's base price at 2.2 TL per kilogram. We all said, “Did we really have to see this?” At the same time, we are fresh tea producers. It was good for us. Our tea became more valuable. Our hard work in the fields paid off. But... tea prices went up, dear tea lovers. And it was a steep increase!

At Lazika, we never compromise on quality. You already know that. We did it again, and we will always do it. But unfortunately, the price of the tea we offer you has inevitably increased. We only use May tea. We buy high-quality tea from the highlands. Then we prepare it lovingly to be ready for you to enjoy. We work differently from everyone else. This is our innovation, and it’s what we contribute to our country. But do you remember this? Good tea is never cheap. It’s impossible for it to be. That’s why we hope you will understand the price increase. And you know, we are emotional people; when asked if it’s money or love, we say love. Let’s say it again. Let’s continue our increasing love every day.

Better days are ahead for us. Don’t leave Lazika alone. Stay with love and keep sharing your affection, our dear tea lovers...

With Affection,

Lazika